As they say, everyone has a price.
Pharrell co-wrote and performed a new song in China to celebrate Singles’ Day — the world’s biggest shopping holiday.
This year, Chinese shoppers spent $25 billion on Alibaba’s Taobao site in just 24 hours, blowing events like Black Friday completely out of the water.
Pharrell and his co-performer, Chinese-Canadian singer Kris Wu, were onstage for Alibaba’s huge extravaganza celebrating the shopping day.
There’s no way any description could do this song justice, so you’ll have to just listen for yourself:
If your ears couldn’t make it through that cringefest, we’ll sum it up for you.
The duo appear to be singing a song encouraging Chinese consumers to stay up and buy goods. Here’s a choice line: “You know the world’s watching wishing they could participate, there’s gonna be a lot of people in the world staying up late, Double Eleven day. Hey China!”
Pharrell and Wu also take turns to sporadically shout out “Zhongguo!”, which means “China.”
They also repeat phrases like “shiyi, shiyi”, which means “11, 11” in Chinese.
“The song should be illegal.”
People on Facebook were pretty horrified by the duet.
“This is the worst thing either of them have ever been involved with,” said one user on Facebook in response to the video.
“The song should be illegal,” another added.
However, people on Chinese social media website Weibo weren’t nearly as harsh.
“The melody’s nice. Listening to it puts me in a good mood and [like I want] to spend money,” said one user.
“Such a nice duet! A commercial song done well,” another added.
Like Amazon in the U.S., Alibaba Taobao is undisputably the king of ecommerce in China, and therefore the biggest winner over Singles’ Day, which it was hyping up for months.
Pharrell wasn’t the only big name on stage for Alibaba’s celebration. Other Western celebs like Nicole Kidman, Maria Sharapova, and Jessie J were up on stage for the gala, too.
Also, shoutout to Jessie J who very unironically sang Price Tag in celebration of the biggest spending event in the world.
It’s all about the money, money, money.
Read more: http://mashable.com/